A new chapter

The Architecture
of a Soul-Led Business

For entrepreneurs and leaders who feel that their old role, business, or model of success no longer reflects their level, experience, and inner maturity.

I help experts and entrepreneurs build a business from a new point of clarity: meaning, product, strategy, freedom.

 

Point of transition

You may be in a transition right now.

But inside, a quiet feeling keeps surfacing: “I don't want to keep going the old way.”
Not because everything has fallen apart, but because the old form has become too small. The role in which you used to thrive no longer holds you, and the business or direction that once inspired you now calls for a new depth.

My role

You haven't lost your way. You've outgrown an earlier version of yourself.

Your situation

Where are you in your transition right now?

Your old role has become too small

You feel that your former job, role, or business no longer holds who you've become. There's already movement toward something new, but a clear form is still missing.

Many ideas, but no focus

You feel the potential, but the ideas compete with each other. You want to create something of your own, but it matters to choose the main thread and bring the project into one clear line.

There's a business, but the meaning is gone

On the outside, much may still work, but the old energy is no longer there. Perhaps the business doesn't need to close — it needs to be rebuilt around the new version of you.

It's time for a new scale

You're ready for new products, audiences, markets, or partnerships, but you want to grow not through chaos and pressure, but through strategy, maturity, and inner ground.

My approach

Soul-to-Strategy Method

The Soul-to-Strategy Method helps translate what has matured inside you into a clear business architecture: meaning, positioning, product, and a strategy for moving forward.

01

A new point of assembly

Understand which old role has come to an end and from which new position you will build going forward.

02

Meaning and direction

Find the inner foundation of the project and the direction where the real energy lives.

03

Uniqueness and positioning

Bring your experience and depth together into a clear message for the market.

04

Product form

Translate the idea into a product, program, service, or business model.

05

Strategy and execution

Define the path forward and the first steps for the next 30–90 days.

What you'll gain

What changes as a result

  • You start to see not just the idea, but its architecture.
  • The work brings a clarity you can translate into decisions, structure, and concrete action.
  • You understand who you are now, which new chapter is beginning, which idea carries real energy, how to shape it into a product, and what language to use to speak about your value.
  • We immediately translate this into focus, first steps, and a path for the next 30–90 days.
  • I am with you as a strategist, mentor, and attentive mirror — to support you as you move from inner clarity to real action.

You leave with a form, a direction, and a feeling: “now I understand how to move forward.”

Glass cylinder with layers of sand and a pearl

Choose your path

Ways of working

Glass sphere on a travertine cube
01

Individual Session

For those who feel a transition coming but don't yet see its clear form.

Floating travertine tiers on a gold rod
02

Individual Program “Business of the Soul”

For those who want to build or rebuild a project, business, product, or personal positioning from a new point of assembly.

Pearl in a gold dish on travertine
03

VIP Day

An intensive strategic deep dive for those who need fast clarity and a strong decision.

Gold-rimmed path across the water toward the sea
04

Mentoring

For entrepreneurs, experts, and leaders who want not only to see a new direction, but to walk the path of implementation with support.

Lana Schneider

About me

I don't just work with businesses.

I work with the person behind the business.

My name is Lana Schneider. I'm a business strategist, certified business consultant and business coach, and co-founder of a consulting and IT business in Europe.

Behind me are more than 400 projects: from startups to companies with multi-million turnovers, along with experience working with entrepreneurs, business owners, teams, and international projects.

But my strength isn't only in strategy.

I know how to see when a person has already outgrown a former role but their business hasn't yet caught up with their new depth; when an idea inside them has matured but still lacks a form; when the next level of scale calls not for more effort, but for a new point of assembly.

I combine business strategy, coaching, systems thinking, and a deep sense of a person's potential — so that your new chapter gains form, structure, and momentum.

Business strategist, entrepreneur, certified business consultant and business coach. 400+ projects across Europe and internationally.

Lana Schneider

“Meaning without structure remains a dream.
Structure without meaning becomes a cage.”

Lana Schneider

My philosophy

Business as a space of freedom

Old models of success speak less and less to those who have grown internally.
For today's leaders, it matters to build something with meaning, freedom, maturity, value, and impact — something that doesn't tie them to an old role, place, or way of life.
I believe business can be a space of realization: flexible, alive, international, able to support your freedom to work and create from anywhere in the world.

Testimonials

What changes after this kind of work

Testimonials from clients

Natalia Rybak

Natalia Rybak

I want to thank Lana for our individual strategy sessions.

For me, this wasn't just coaching work. We looked very deeply at my activity, my experience, my strengths, and where I want to move next. As a result, we managed to bring it all together into a single picture: define my positioning, shape my products, see the direction of further growth, and, most importantly, gain clarity — about what exactly I'm creating, for whom, and where I want to arrive.

I think one of Lana's strongest abilities is seeing a person's potential before they can put it into words themselves. She helps you see different scenarios and possibilities for growth, uncover your strengths, and translate all of it from the level of ideas into concrete directions and steps.

After our sessions, I was left with a very valuable feeling: my different knowledge, experience, and ideas finally began coming together into a coherent system. Clarity appeared not only about what to do next, but about how I want to position myself and grow my work.

Founder of the consulting company PrimeTrust Solutions

Irina Galston

Irina Galston

I love being in Lana's space. Every time, after our work, I come away with exactly what I go to her for — clarity. And along with it, new ideas, unexpected insights, and an understanding of where to move next.
We worked on the vision for my business, on future plans, and on my personal brand. And for me, Lana's value lies in the fact that she's not just a business expert who looks at numbers, processes, and strategy.
She goes deeper — through the owner themselves, their personality, values, strengths, and how exactly they want to see their business. And through that, she helps bring the business itself and its direction of growth into focus.
When you've been inside your own business for many years, your view inevitably gets a little "blurred." You look at the company from the inside, through familiar scenarios and your own limitations. And sometimes it's incredibly important to see it all through the eyes of a strong professional from the outside — objectively, freshly, and without the usual filters.
That's exactly what I get from working with Lana. She doesn't tell you what your business should be. She helps you see much more clearly what it can be — for you.
After our meetings, I always come away with the feeling: "There it is! Now I see."
And for me, that's incredibly valuable. ❤️

Concept by blossom tree

Dina

Dina

"Lana, I want to thank you from the bottom of my heart for the diagnostic and review of my work.
It helped me a lot and gave me clarity about where and what I can improve, and what to pay special attention to. It was especially important to talk it through, because often it's just a flicker of ideas in my head — and thanks to you, they became more clear and conscious. For example, that I need to pay attention to word of mouth, to make offers! It's been on my list for so long, but I never got around to it. Now I can clearly see it's one of the first necessary steps.
Thanks to you, a vision appeared — even though I'm a person who lives "in the flow," it's still wonderful when we manage to put a vision into words, and it resonates with me deeply.
Special thanks for the idea of the club! I will definitely think it over.
Huge thanks for your time and knowledge, which helped me understand myself better, as well as where to move next and how.
I hug you tightly! THANK YOU!"

founder of a transformation academy

Evgenia

Evgenia

I want to express deep gratitude to you! Dear Lana!!!
For your sessions, which became a powerful foundation for me in building a business mindset.

What's especially valuable is that your approach is unconventional, very deep and precise. You have a fine sense for the areas people least want to look at — exactly where resistance begins and the mind starts searching for excuses. Thanks to your guidance, I saw important things I would otherwise have kept avoiding.

A special thank you, dear Lana, for not just talking things through, but writing down everything we work on. You use different tools that very clearly help structure thoughts, articulate key points, and it all stays on record 🙏 It's incredibly valuable to be able to come back, reread, reinforce, and continue the work.

The homework you give became a resource of its own for me. It helps not only to realize things, but to embed the changes into real life. This isn't formal coaching — it's real, deep work where every step is thought through and reinforced with practice.

I sincerely thank you for your professionalism, your support, and your unique approach 💫🫶🙏

psychologist and expert in psychosomatics

Irina Zavertalyuk

Irina Zavertalyuk

"Before working with Lana, my head was full of chaos: many ideas, but a complete lack of structure and understanding of goals — both the big picture and day to day. As a result, I took chaotic actions that didn't bring the results I wanted.
Lana's approach really resonated with me: a deep dive into the specifics of my design work, a sensitive response, and a subtle yet confident sense of direction. Thanks to this work, I now have a clear action plan and a clear vision of my goals. The transformation has happened — now it's just a matter of acting! Thank you so much for the valuable structure and focus."

Founder — Verta Design Studio, a full-cycle premium interior design studio

Maria Rybina

Maria Rybina

In working with Lana Schneider, I always notice a combination of exceptionally deep professionalism and preparation, and an approach with no "templates" — meaning she looks into every question in the exact context of the task at hand and the real circumstances, without trying to fit everything into some theory or framework.
That guarantees my request is being solved specifically for me, my inputs, and my situation.
As for the process — working together is very easy; Lana is an understanding, sensitive, and intelligent professional who is always contextual and precise, while getting to the true heart of the matter.
Having the chance to draw on this kind of experience and use services of this caliber is a rare stroke of luck in a market full of "templated" offers from people who have only a superficial understanding of the requests and challenges business leaders face.
So I'll say specifically that Schneider's work is the work of a peer who combines an insider's knowledge of business needs with the experience and skills of a strategic consultant and coach with real practice and a trained eye.

entrepreneur, author, speaker

The next step

If you feel that it's time for a new chapter

This is a space where we'll see together what has already come to an end, what truly wants to emerge next, and what business form your new inner clarity can take. You won't just leave inspired — you'll leave with your first decisions, a direction, and an understanding of how to move forward.